Workyard is a growing startup focused on the U.S. construction and trades markets, operating in an industry where $300 billion is spent annually on labor. We build SaaS technology that helps construction companies manage their workforce, bringing trust, transparency, and accountability to a space that has historically had very little of either.

With a strong core product and a multi-product roadmap ahead, we are hiring a Community and Outreach Specialist to own how Workyard is mentioned, cited, and represented across the sources that matter most.

This is a fully remote, hands-on execution role sitting within the content team and reporting to the Head of Content.

About the Role

Your job is to build brand authority and trust signals for Workyard to make it the most-cited brand in our industry across the sources AI models draw from.

You will do this through two complementary channels: earning placements and citations in third-party publications through proactive outreach, and building Workyard’s credible presence across online communities where real conversations are already happening.

Every outreach email, Reddit comment, and LinkedIn post comes back to one question: will this show up in a source that AI models draw from when someone asks about construction workforce management, contractor time tracking, or field service software?

You will utilise tools to map where Workyard is and is not being cited, turn that data into a prioritised action list, and execute against it consistently. The writing team handles long-form copy. You own the pipeline, the placements, the community presence, and the results.

What You’ll Do

LLM Visibility Analysis and Target Prioritisation

• Use Peec and Ahrefs to identify where Workyard is cited, where it is missing, and which sources competitors are earning that we are not.

• Build and maintain a working outreach and engagement list ranked by LLM visibility impact. Keep it current as citation patterns shift.

• Flag meaningful changes in citation data to the broader marketing team and feed insights back into content planning decisions.

Digital PR and Outreach Execution

• Send personalised cold emails to authors, editors, and content managers pitching Workyard for inclusion in their content. No template blasts.

• Build connections within the industry and maintain a clean pipeline. Every contact, email, and outcome logged.

• Proactively develop story ideas, angles, and news hooks worth pitching to high-authority, contextually relevant publications. Do not wait for product updates. Spot the industry data, customer narratives, and timely angles that editors actually want to write about, and bring those to content leadership before the window closes.

• Work with writers and content leadership to develop reactive angles too: product updates, customer wins, data points, and company milestones worth pitching out.

• Brief writers before they start. Specify the publication, format, angle, tone, and any submission requirements. Review everything before it goes out to confirm the framing fits the outlet.

Online Community and Forum Engagement

• Work from a prioritised list of threads and posts generated through our tool stack, across Reddit and other relevant communities (Sage forums, YouTube, LinkedIn, Facebook groups, Quora, and similar). Engage naturally in the conversation and bring value to the discussions.

• Manage both branded Workyard accounts and persona-based engagement across communities, following internal guidelines. Each engagement should feel native to where it lands.

• Maintain the Workyard subreddit: build regular posting cadence, seed discussions, respond to relevant posts, keep it useful for people in construction and field services.

• Understand each target community before engaging, its rules, tone, and what lands well versus what gets flagged.

• Build and maintain a social monitoring system across target communities so that Workyard is engaging in relevant discussions while they are active, not after the conversation has moved on. The goal is to be present and credible in real time, not cleaning up missed opportunities after the fact.

Measurement and Reporting

• Report monthly on outreach volume, response rates, placements earned, and Workyard’s LLM citation rate across Reddit, LinkedIn, and third-party publications.

• Track which channels and content types are contributing most to LLM citation gains and feed that data back into planning decisions.

• Feed into share-of-voice tracking against key competitors in both media and LLM outputs.

• Coordinate reporting with the Head of Content. Flag patterns early when data suggests a channel or placement type is performing significantly better or worse than expected.

Thought Leadership Publishing

• Own the publishing pipeline of company news, press releases, product updates, awards, and business milestones on the Workyard blog. Work with the content team to have short-form press release style articles written and published to the Newsroom on a consistent basis.

• Plan and publish posts on the Workyard LinkedIn page tied to product updates, customer stories, industry data, or company milestones. Where relevant, extend to other platforms where our audience is active.

• Publish long-form thought leadership content produced by our writing team across LinkedIn Pulse, Medium, Substack, or wherever there is a clear audience. The writing is handled by Content Writers. This role gets it up correctly, formatted, and on time.

Who You Are

• You understand that both outreach and community engagement here are about LLM visibility, not follower counts or domain authority. You think about every channel the way a strategist thinks about citations.

• You are a natural story-spotter. You do not wait for product updates to land in your inbox. You are actively looking for the angles, data points, and industry narratives that give editors and community members a genuine reason to engage with Workyard.

• You know how to work a pipeline. Cold email and follow-up, day in and day out, without someone prompting you to keep it moving.

• You know how online communities work from the inside: how to engage naturally across both branded and persona accounts, earn credibility, and avoid triggering skepticism.

• You write a good cold email. Specific, direct, and worth responding to. You are not precious about low reply rates.

• You understand how editorial placements work: when to pitch a press release, a guest post, or an expert quote, and what each type of publication is actually open to.

• You can context-switch without losing momentum. This role moves between outreach pipeline management and community engagement.

• You can work alongside writers without trying to do their job. You brief clearly, review for fit, and hand off cleanly.

• You have 2 to 4 years across digital PR, press relations, link building, or social and online community management. You have done cold email at real volume and have placements to show for it. You have done community engagement on Reddit at real depth, not just scheduled posting.

• Hands-on ownership of at least two of the following: Reddit, LinkedIn, cold email outreach, or online forum and community engagement.

• You are curious about SEO and AEO.

• You are genuinely interested in the AI space and staying ahead of the top trends and AI tools to keep yourself upskilled and working at the most efficient level.

• You are comfortable being evaluated on results: placements earned, citation rate movement, and community engagement quality. Not on how much you posted or how many emails you sent.